Austin, like many cities, has gentrified. And in the process, we've lost meaningful cultural landmarks in our communities.

In our ongoing partnership with E4 Youth, a program that provides resources and teaching to our city's diverse youth, we wanted to share what was lost to stop the culture steal in the future.

Using SXSW as our stage we custom-designed a vending machine, and filled it with re-imagined merch from businesses that no longer exist or have been forced from their communities due to gentrification.

Proceeds from the sales go to help youth gain the skills they'll need so our communities remain strong and diverse - ensuring our collective future by remembering what once was.

With unique, re-imagined merch for Austin's businesses lost through gentrification

Celebrating our diverse past so we may realize our collective potential in the future