Yup. Testing. Research. Insights. All of it. Strategy is at the heart of everything we do. That’s the ‘Smart’ part of being ‘Stupid Smart.’

Crafting ownable brand voices is our superpower. We’ve launched new brands, saved dying ones, modernized old, dusty ones, partnered with startups, and even started our own.

We work with the best directors in the world, and also the baby ones you’ve never heard of. We make things in-house every day. We’ve made Super Bowl spots and miniature cowboy hats for beer cans. We’re the “we’ll figure it out even if no one knows how to do it” kind of people.

We make 7ft earth sucking vacuums for solar companies, mutilated plushies for water brands, bear deodorant protectors for middle schoolers, neon bar signs that double as mosquito zappers…and our own, nationally distributed, mustard. Our favorite question to get from partners is, “Can we actually do this?”

As part of the global Wieden+Kennedy network, we speak in every language and culture there is. As far as passports go, we have all the stamps.