The YoungArts Foundation traditionally raises most of their operating budget at a fancy gala dinner. But in the year of COVID-19, that wasn't possible. They needed to figure out how to raise money in a new, remote way. So we built them a first-of-its-kind fundraising tool: a short film you could buy. Featuring famous artists like KAWS, Shepard Fairey, Zoë Buckman, José Parlá and more, each frame was sold as unique 1-of-1 artwork to the organization's supporters. Hundreds of birds were drawn, and Young Arts made more money in one night than they had projected to earn for the entire year.

Hitting YoungArts yearly donation goal in a single night