Bijan Mustardson
Bijan Mustardson
All Campaigns
Making a Brand From Scratch
When rule changes finally allowed college athletes to benefit financially from Name, Image and Likeness (NIL) deals, we set out to break the mold. Bijan Robinson, Univ. of Texas star running back at the time, became a business partner of ours, taking a co-ownership position in a brand we built together from scratch.
We called it Bijan Mustardson and promised that “it’s like a touchdown in your mouth." We manage the entire process of operations, brand and product design, retailer relationships, merch, digital presence and community management. It's currently for sale online and in large grocery chains throughout Texas.
Birthing a Brand Mascot People LOVE
Stunts people actually remember
On week two of the 2022 season, Texas was the underdog against the heavily favored University of Alabama. We took this sad fact and made it a great opportunity. We hired a legit hot dog vendor to show up outside the stadium with hotdogs that had our mustard applied not on top, as usual, but underneath the dogs instead.
Underdogs were born! Because, "If you can't beat em', eat em'!" They were free for Texas fans, and $78 for Bama fans. Incredibly, we sold 2.
And merch that sells out constantly
