Nickelodeon is a classic kids brand, the maker of some of our most powerful collective memories, and now they’re facing a modern challenge. In a non-linear TV world, kids need to seek them out, not just change to their channel. So, for the first time, they needed to invest behind not only their IP, but also their master brand.

We helped them craft an ownable brand voice that leads creative communications throughout the entire company, finding a new way of working with creators that will shepherd them into their next era of success - and hopefully create some generational touchpoints for our own kids.

And Slime?

And talking raccoons?

Or Helping Dinosaurs

Achieve Good

Dental Hygiene?