Nickelodeon is a classic kids brand, the maker of some of our most powerful collective memories, and now they’re facing a modern challenge. In a non-linear TV world, kids need to seek them out, not just change to their channel. So, for the first time, they needed to invest behind not only their IP, but also their master brand.
We helped them craft an ownable brand voice that leads creative communications throughout the entire company, finding a new way of working with creators that will shepherd them into their next era of success - and hopefully create some generational touchpoints for our own kids.
Turning a logo
into a portal to
Who doesn't like
And vomiting thumbs?
And talking raccoons?
And shoe cars?
Or Helping Dinosaurs
Nobody doesn't like all of those things.
Liquid DeathPositioning, Brand, Stunt, Experiential
Real EstateVideo, Experiential, Interactive
Pabst Blue RibbonSocial, Digital, OOH, Stunt
Bijan MustardsonCommercial, Product Development, Stunt, Packaging Design, Community Management, Social, Merch
Naked WinesPositioning, Commercial, Brand