Sneakerheads have always loved Complex, but after an era of enormous growth, acquisitions and reinventions - the company’s sense of identity was, not to pun too hard, getting complicated. We helped them find the future in their past, creating a strategic positioning around becoming a modern entertainment network - expressed in the line, “Where The Next Begins.”

At thier November ComplexCon and thier first ever upfronts, we helped bring this new vision to life, by scripting executive speeches, crafting launch films and creating incentives for media planners who attended.