FRUIT SMASH
FRUIT SMASH
We disrupt
even
the most
saturated
categories
Somewhere, somehow seltzer went from a party in a can to something more serious. What happened?!? We suspect the bookkeepers or lawyers had something to do with it. But when it came to selling New Belgium's fruit-juice-filled seltzer, we knew all we needed to do was make something super serious and depressing. Just kidding! We made some juicy, fun work with an infectious song. We can send you the audio file if you want to play it in your car.
By enlisting a singing disembodied head of course
"Fruit Smash isn’t about being cool, it’s about bringing our own style of unexpected fun to turn any mundane occasion into a party.”
--Michelle Robertson, Brand Manager, New Belgium
FRUIT FRUIT FRUIT FRUIT AND FRUIT FRUIT AND FRUIT AND FRUIT FRUIT AND FRUIT
Afterall, it's not a seltzer. It's:
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