Ibotta is a cash-back app; you just buy the things you were already going to buy, and they deposit real money in your account. It's that simple. When you have a product benefit that straightforward, it's best just to go right at it. So that's what we did! Visualizing that benefit by showing all the money that's waiting for you in everyday products...by shooting it all over the place.
Helping America hack inflation by throwing money at the problem. Literally.
A poor film crew having to sweep up billions of coins after each take because we shot everything practically!
Liquid DeathPositioning, Brand, Stunt, Experiential
Real EstateVideo, Experiential, Interactive
Naked WinesPositioning, Commercial, Brand
Pabst Blue RibbonSocial, Digital, OOH, Stunt
Bijan MustardsonCommercial, Product Development, Stunt, Packaging Design, Community Management, Social, Merch