Lone Star


Lone Star

We bring
modern spark
to beloved
Sunset over the horizon with people sitting outside of a mobile home watching

Lone Star is the original Texas beer, but the fast followers are coming on quickly as the state changes rapidly. We worked with Lone Star to make the brand resonate with Texas again - not just reinforcing our heritage, but reinventing it for a modern era.

Putting a killer

twist on an old trope

Mosquitos are the worst

Especially in Texas. So we put a twist on the classic neon bar sign by inventing one that zapped and killed them. Yes, it worked. Yes, people loved it. It's advertising. It's fewer mosquitos. Everybody wins!

And giving a new voice to Texas' oldest beer

The National Beer of Texas