Vistaprint
Vistaprint
Vistaprint had an awareness problem. They spent millions of media dollars running ads that went unnoticed and forgotten. They were known as "the place that makes business cards" and in a world where business cards were quickly becoming irrelevant, they needed to pivot. The global campaign we made with them repositioned Vistaprint as a true partner for small businesses. Showing they can help entrepreneurs, through a complete line of products, adapt to any situation in an ever-changing world.
From business cards to small business saviors
Making small business owners feel gigantic
Our work included ensuring consistency all the way down to the brand's sponsorship deal with the Celtics. We used that space to tell this huge global story in a super local, entirely true way - featuring genuine Boston businesses and working with them to build not only Vistaprint's brand but also their own customer base.
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